Globally, interest and participation in social media is growing at an ever-increasing rate as more and more people connect online via various social media platforms. This interest also extends to organisations, who are recognising that social media offers new opportunities to engage customers, clients, targeted communities and the public in conversations and brand awareness initiatives to help grow and develop their brands and services.
But as events highlighted recently in the media have shown, unguided or irresponsible social media usage can have vast ramifications for organisations that do not have effective policies in place.
Stephen Duggan
Whilst social media provides many opportunities for businesses, some businesses are potentially unaware or seem to have forgotten the need to have a robust social media policy in place to assist employees and protect the company’s brand online.
Stephen Duggan
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