Top 10 Benefits of Australian Trademark Registration

Are Your Trademarks Registered?

Your brand is your most important asset, without it you cease to exist. Gaining a registered Trade Mark provides you with strong level of protection.

Here are the top 10 reasons why you should consider registering your brands:

1) Registered trade marks  discourage others from using your brand or confusingly similar marks.

2) Companies that apply for registration that may be  confusingly similar marks to your registered trade mark will be refused, which helps protect your brand.

3) Once your trade mark is registered it becomes an asset that you can sell.

4) A registered trade mark  provides Australia wide notice of ownership of the mark as of the registration date.

5) It serves as evidence of the validity and exclusive of the ownership of the trademark for the goods and services listed in the registration.

6) It grants you as the trademark owner the right to use the ® symbol when the mark is used for the goods and services listed in the registration.

7) Grants the right to sue in a Federal Court.

8) It will provide a basis for foreign registrations, facilitating protection of your marks worldwide as your business expands.

9) A registered trade mark owner can obtain the assistance of the Australian Customs and Border Protection Service to seize and  block imports that infringe the mark or are counterfeits.

10) A registered trade mark operates throughout the Commonwealth of Australia. This means that when your brand is registered, you as the owner can pursue infringes. The registered owner of the trademark does not need to prove its business reputation.

To find out how we can help you protect and enforce your trade marks or advise you in relation to a competitor’s trade mark, email us attorneys @brandprotectionco.com.au