Social media has given every person a voice. For the first time ever the power is now rests in the hands of the individual.  2013 will see this power shift, continue to grow and influence every aspect of society.

The consumer now holds the power, they now decide which brands they want to interact with and receive information from.

This shift will continue to reverberate across society as brands, companies, associations, and governments come to terms with this shift in power.

As we have seen recently, social media controls the noise, spreads the word, allows individuals to gather together and become one voice. People now congregate both on and offline to support a cause or injustice.

In 2013 social media will continue to drive the news, views and opinions of the individual which in turn aggregates to the masses.  ‘Power to the people’ can now bring down Governments. It can now impact elections, damage or destroy brands, change legislation, and create change itself; it provides the silent majority with a voice.  

Governments, Businesses and Brands as well as social media providers now have to come to terms with how they operate,  market, communicate and engage in this new economy. As we have recently seen with Instagram (who wanted to change their terms of operation to give them the right to use other peoples images for advertising purposes) people will spread the message and people will disengage in protest.

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